Why does the Instagram profile grid matter so much to designers and marketers? Because by it, an audience reads the story of your brand—one that is either consistent and compelling or chaotic and confusing.
As part of my role at the Colson Center, I worked to systemize each of their product's social media platforms, creating systemized templates for podcast and brand promotions. The goal was for each profile grid to tell a cohesive story, balancing both the visual and content format (reels, static graphics, and full bleed images).
The two case studies below are for Upstream and Strong Women social accounts, two podcast platforms produced by the Colson Center.
