Creative Process and Ideation
The prompt for this project was to animate a logo of any brand, telling a story that would promote their products or services. Having visited Sidecar many times, I have fallen in love with their doughnuts and their fun branding! Knowing I wanted to use them for this motion project, I researched their process in making the most delicious and freshest doughnuts. From there, I used each step in their process as a different frame in the animated storyboard. The goal was to illustrate and animate the ingredients and doughnuts in a way that gave them their own personality, bringing the audience into a brand story and giving them no choice but to crave a Huckleberry doughnut and iced latte!
